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Vyacheslav Mavrichev
applicant for the second level of higher education (master's degree, 2nd year) Kharkiv State Academy of Culture
A journalist who goes beyond purely professional duties.
Around the clock from the beginning of the large-scale invasion of the Russian-Ukrainian war, the Social Kharkiv news team has been working. This editorial board is led by journalist Vyacheslav Mavrichev - Ukrainian journalist, editor, media manager, war correspondent, holder of the Order of Merit of the III degree (2022).
He and his team warn of air alarms, enemy missile strikes and mine danger in certain areas in cities and villages. And every morning they publish the addresses of distribution of humanitarian aid, medicines. In constant communication with the authorities, military, volunteers, spectators and readers.
The morning of the journalist on the first day of the war?
- Everyone had their own morning. The fact is that once in this very critical situation, everyone set priorities for themselves. Someone was engaged in order to protect loved ones, children, families, someone protected himself, someone went to the military enlistment office to enroll in the defense, someone continued to work - all these answers are absolutely correct.
Personally for me, for my editors the morning began at 05:08, at that time i did not sleep, i just put the news on Putin's appeal, at that moment heard the explosions. We immediately put up our first message in Telegram that explosions were heard in Kharkiv.
At six in the morning there were the first inclusions from the subway, which at that time turned into a shelter, it was the calls of all emergency services regarding what was happening at all, it was the establishment of constant contact with the civil protection department.
The air alert system did not work in the city, and we, as journalists, were obliged to warn people about whether there was no threat from the air.
We checked a lot of information because we understood that there was panic in the city, people were confused and we had no right to trust everything that appeared in Telegram channels.
The Public has an iron rule - always refer to primary sources, re-verify information, so it was very appropriate and correct.
Actually, this is how we continued to work, informing people about the security situation, re-checking information, looking for service information: where to hide, what can be a shelter, where to be safe, where not.
This was the first day of the invasion for me, as editor-in-chief and for the editorial office of Public Kharkiv.
How would you describe your main goal during the war, both as chief editor and as a large team of Public Kharkiv?
- Be useful! It became our motto, it was our credo, it became the main goal, it became the main fuel for the whole team - to be useful at this moment.
We understood that lack of information and emotional vacuum stifles people. At the moment when a person is "on the border with reality", in such stress, a person who does not have answers to the most important questions: "Where to hide? Where can danger come from? Where to look for heat? Where to look for food? Does transport work? How to evacuate?" - all this required answers and our task was to find answers to vital questions, to deliver them to people in the shortest possible way.
To be useful is what kept us, the whole team, feeling that we do what we can and benefit the audience, readers, listeners - it was extremely important.
About Telegram, as the fastest social network?
- We relied on Telegram. The fact is that it allows you to make short text messages, and only then "finish" the links to the site, add photo and video materials for illustrations. But the most important thing that people needed was information.
As for me, Telegram turned out to be the most convenient platform for quick operational informing of people. Actually, we saw feedback. On February 23, a little more than 2 thousand people signed up for our Telegram channel, and now there are more than 108 thousand of them. The numbers speak for themselves - it's really convenient, efficient and useful.
The peculiarity and importance of informing the population?
- The information vacuum, as for me, it strangles, it kills, it simply bleeds, weakens a person and this is also a weapon. Creating an information vacuum when people are pulled out of a full-fledged information field, when people are additionally intimidated, "pumped up" by Russian propaganda is also a weapon of mass destruction. The most important thing for the enemy is to force Ukrainians to surrender. They are not able to overcome, to overcome Ukrainians by force, so a very big bet was obviously made on the information front. Here is the task of Ukrainian journalists to break through this information blockade, to convey truthful information to people.
And for us, as for the Public, it was important to keep in touch with people in the de-occupied territories. And every day we searched for an information path on how to get to Volchansk, Kupyansk or Izyum - and somehow we even managed to do it. It helped people hold on, feel like they hadn't been forgotten. Those who were in the territory controlled by Ukraine, they felt that their relatives and relatives had not been forgotten.
I am very, very proud of our radio workers, who processed all the information that we received, processed, published it in radio broadcasts. Thanks to this, for people in the occupied territories it was a lifeline, a kind of cable, for which they very firmly held on and withstood this invasion.
What is "Order of Merit III degree" for you? Confirmation of conscientious, long-term work? Or perhaps you attach a different meaning to the award received?
- In fact, the Order of Merit is such a thing that now my colleagues are teasing me all the time. Just kidding.
The story is that, to be honest, I'm a little bit embarrassed when someone reminds me of this award, because internally there is no feeling that you did something super important, extraordinary, extraordinary that someone else did not.
I was among those who just did their job, who tried to be useful, who - to protect their country and their compatriots with the knowledge and skills that we have.
Therefore, from the very beginning, I perceived this award and continue to perceive it now, no revaluation has happened, as a reward for the entire team of Public Kharkiv. Because news is a team game, there is no such thing that one person created a miracle. Everything that was done was done by the team all this time, and for me it is a reward for the whole team, it was just given to me. But this is a reward for people who only tried to do their job qualitatively and help people. True, it is awkward to somehow focus on this award.
What is the atmosphere in your team now? Has it changed from the first day of the war?
- Very difficult to describe in one word. Of course, all the time, 9 months, to stay solely on adrenaline is unrealistic. Therefore, at some point, adrenaline subsided, it was necessary to look for other ways to mobilize, to look for internal motivation. For example, when it was shelling, we focused on the fact that we have to help people understand where the danger will come from. When it was an evacuation - how can people find a safe path, when it was occupied territories - hear the voice of people, feel what they are going through.
And right now, the main motivation for us is to record the war crimes committed by the Russian invaders. We understand that we have no right to forget any dead person. We have to fix everything that happened to them, in order to honor them, and to show the world what lead to such regimes that now exist in russia. In order to eventually bring it as evidence in international courts. So that in the end, every single quote, every single frame, ends up in the history books. documentaries, so that future generations understand what evil can be, that they may learn to resist him, and that this evil may not be repeated in our land; nor on the land of our neighbors, of all those European countries that help us now, which Ukrainians cover with their own bodies, to whom they give their fates, in order to protect not only their native land, but also the entire civilized world.
In our team, the mood right now is no longer tactical, how to escape and help, but they are deeper, more worldview, more existential. This is still an attempt to make this tragedy as detailed as possible in history and not happen again.
What did the war teach? Have you changed personally?
- Honestly, it is very difficult to answer. I and, I think, the whole team are still working in the mode of some crazy, overload, this is a work of 16-18, sometimes 20 hours a day. Literally - seven days a week. I personally have not yet had time, the opportunity to reflect something.
Of course, there are changes, it seems to me that in the profession this is something about efficiency. When you discard all those comfortable things that were the norm for you in civilian life, and realize that your task is to be as effective as possible. Give up something, set priorities differently, but be as effective as possible. But to somehow formulate right now, I don't know, to somehow bring the "fat line" and say that I have changed like this - I still can't, it's not time to reflect, I still need to work, work, not stop, work again.
What would they say for students as future specialists, given the current environment?
- In fact, it doesn't matter where you work afterwards, it doesn't matter if you're a TV journalist, make some digital content, or work on radio, it doesn't matter even if you don't work with the media at all. The most important and most important thing that you get right now and what you have, in my opinion, to reach for is to understand how to work with information. Because information is any field of activity, it's communication, it's fact-checking, it's understanding how to find the source, how to check the source of information, how to analyze some information that you received. All this will be necessary for you in any profession and even just in everyday life, because for many years our neighbor has been waging a hybrid war against us, because both politicians and companies resort to dishonest and often criminal methods of manipulating people.
Understanding how to properly handle the information you receive, how to properly configure your own filters is simply vital.
Therefore, I really hope that this basis of information hygiene, this understanding of how information is distributed - it will help, will become the foundation for your future careers, in whatever field you work.
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